Small businesses can increase their online visibility and rank high in search results pages by using search engine optimisation and local SEO marketing for local search results. In my previous article, I have mentioned why is it important for local businesses to use SEO to improve their sales and lead generation. Now in the age of online shopping, customers would approach your business if they see you on the top results. This can be achieved through an improved local SEO services that could help you boost your sales. Today, get to know the top SEO services that agencies provide to improve your online and local search presence.
Keyword research is foundation of an SEO strategy. Therefore it is the most vital part in better understanding your client’s target market and analysing how users are getting value from your content, services or products.
You could read further upon how to do keyword research here.
On-page SEO or on-site SEO is optimising your web page by producing content with high search intent keywords to rank high in SERP. On-page optimisation process could also earn you relevant traffic to your website. Few common practices for optimising on-page for search engines are:
- Google Search Console Setup & Integration
- Google Analytics Setup & Integration
- Meta Tags Optimisation
- Content Optimisation
- Internal Linking
- Heading Tags
- URL Improvement
- 301 Redirection
- Robots.txt Optimisation
- Sitemap Generation
The above optimisation elements includes technical SEO that helps search engine crawlers understand your website efficiently. By doing so, you could be improving your site’s speed especially through mobile devices.
Off-page SEO or off-site SEO is content that links your website from third party websites by creating backlinks to drive traffic and improve rankings. It is commonly done by promoting the content across various platforms i.e. through guest postings, social media, blogging, influencer marketing or content syndication. These measures are meant to reflect your website’s social media authority and overall domain authority.
- Google My Business Setup & Integration
- Link Building
- Local Listings
- Brand Mentions Outreach
- Review Management
- Competitor Research